ASC Surveying LLC Launches Comfort & Style with New Cotton Dress Line

Tualatin, OR – October 26, 2023 – ASC Surveying LLC, a leading provider of precision land surveying services based in Tualatin, Oregon, today announced a surprising yet delightful expansion into the fashion world with the launch of their new line of comfortable and stylish cotton dresses. While best known for meticulously mapping landscapes, ASC is proving they also have an eye for quality and comfort – and a desire to bring a little everyday joy to people’s lives. “Yeah, it might seem a little out of left field,” says Sarah Miller, ASC’s Operations Manager, and the driving force behind the new venture. “We’re surveyors, right? Measuring land, making sure everything lines up. But we’re also a team that values quality and attention to detail. We started thinking, what if we applied that same dedication to something everyone uses every day – clothing? Specifically, a really great, comfortable cotton dress.” From Land Lines to Clothing Lines: A Natural Progression? The jump from surveying to fashion might raise eyebrows, but ASC says the core principles remain the same. “Surveying is about precision. It’s about getting the details right. We’re used to dealing with measurements, with fabrics – think of a topographic map, it’s layers and textures! We thought, 'Hey, we can build a great dress just like we build a great map – carefully and with a focus on getting it perfect.’” The initial collection focuses entirely on cotton dresses, a deliberate choice according to Miller. “We wanted to start simple, and focus on doing one thing really, really well. Cotton is breathable, comfortable, and it just feels good. We wanted a dress people could throw on and feel good in all day, whether they’re running errands, going to lunch, or just relaxing at home.” What Makes the ASC Cotton Dress Different? So, what sets these dresses apart from the countless others already on the market? ASC isn't aiming to be a high-fashion brand. Instead, they’re focusing on everyday wearability and lasting quality. “We’ve spent months sourcing the perfect cotton,” explains David Chen, ASC’s Quality Control Lead, who surprisingly played a major role in the design process. “We wanted something soft, durable, and that would hold its shape wash after wash. A lot of cotton dresses these days are thin and flimsy. Ours are made with a substantial weight cotton that feels amazing.” The dresses are currently available in three initial styles: The Surveyor’s Shift: A classic, straight-cut shift dress with a flattering A-line silhouette. Available in navy, charcoal grey, and a muted olive green. “We wanted something that felt timeless, something you could wear for years,” says Miller. “Like a good survey marker, it’s dependable and gets the job done.” The Topographic Tee Dress: A relaxed, t-shirt style dress, perfect for casual days. Features a slightly longer length and a comfortable, loose fit. Available in a heather grey, a deep teal, and a classic black. “Think of it as your everyday go-to,” says Chen. “Super comfortable, easy to wear, and it holds up to anything.” The Meridian Midi: A midi-length dress with a slightly more fitted bodice and a flowy skirt. Available in a floral print and a solid burgundy. “This one is a little more dressed up, but still super comfortable,” explains Miller. “It's perfect for brunch with friends or a casual date night.” Attention to Detail – A Surveyor’s Touch ASC’s surveying background is clearly influencing their approach to dressmaking. Every detail has been carefully considered. Reinforced Seams: “We know what happens when things aren’t built to last,” says Chen with a laugh. “We’ve reinforced all the seams to make sure these dresses can handle everyday wear and tear.” Functional Pockets: A surprising but welcome addition. “Who doesn’t love a good pocket?” asks Miller. “Practicality is important to us. It’s a surveyor’s mindset – everything should have a purpose.” Flattering Fit: ASC didn't just want comfortable dresses; they wanted dresses that looked good on everyone. They spent months perfecting the fit, ensuring that the dresses flatter a variety of body types. “We used a lot of the same principles we use in surveying – angles, lines, and getting everything just right.” Pre-Shrunk Cotton: “No one wants a dress that shrinks after the first wash,” says Chen. “We’re surveyors; we deal with measurements. Accuracy is key!” Beyond Comfort and Style – Supporting Local Manufacturing ASC is committed to supporting local manufacturing. The dresses are all made in the USA, in a small factory just a few miles from their Tualatin headquarters. “We wanted to keep things local,” says Miller. “It’s important to us to support American jobs and ensure that our products are made with the highest standards.” Where to Buy The ASC Cotton Dress collection is now available for purchase online at [Insert Website Here – Placeholder]. The company is also planning to partner with a few select boutiques in the Portland area. Looking Ahead While this is a new venture for ASC Surveying LLC, they’re excited about the possibilities. “We’re surveyors, not fashion designers,” admits Miller. “But we’re confident that we’ve created a line of comfortable, well-made cotton dresses that people will love. And who knows? Maybe we’ll expand into other clothing items in the future. We’re always up for a new challenge.” About ASC Surveying LLC ASC Surveying LLC is a full-service land surveying company based in Tualatin, Oregon. For over 15 years, they have provided accurate and reliable surveying services to clients throughout the Pacific Northwest. They specialize in boundary surveys, topographic surveys, construction staking, and ALTA/NSPS land title surveys. Their commitment to quality, accuracy, and customer satisfaction has made them a trusted partner for developers, engineers, architects, and homeowners. Contact: Sarah Miller Operations Manager ASC Surveying LLC 8427 SW Dakota Dr Tualatin, OR, 97062-7007 802-827-4097 [Insert Email Address Here - Placeholder] [Insert Website Here - Placeholder]