BAK SHIELD LLC Launches Revolutionary Liquid Hair Toner, Bringing Salon-Quality Color Correction Home

El Dorado Hills, CA – October 26, 2023 – BAK SHIELD LLC, a forward-thinking beauty innovation company based in El Dorado Hills, California, is thrilled to announce the launch of its groundbreaking liquid hair toner. Designed for at-home use, this toner promises to effortlessly correct brassiness, refresh color, and revitalize hair, delivering salon-quality results without the hefty price tag or salon visit. BAK SHIELD LLC was founded on the belief that everyone deserves access to professional-grade beauty solutions. We’ve spent years researching and developing formulas that are not only effective but also gentle on hair, prioritizing health and vibrancy. “We saw a gap in the market for a truly user-friendly, high-performing liquid toner that empowered people to maintain their color between salon appointments, or even correct minor mishaps at home,” says a BAK SHIELD spokesperson. “Traditional toners can be messy, difficult to apply, and often damage hair. We wanted to change that.” What's the Deal with Brassiness? And How Does BAK SHIELD’s Toner Fix It? Let's be real: brassiness – those unwanted yellow or orange tones – are a common struggle for anyone with blonde, highlighted, or lightened hair. It happens! Things like sun exposure, hard water, chlorine, and even everyday product buildup can strip away color, leaving behind those pesky warm tones. BAK SHIELD’s liquid hair toner works by depositing cool-toned pigments onto the hair shaft, effectively neutralizing brassiness and restoring a beautiful, balanced color. Unlike many toners that can be harsh and drying, our formula is carefully crafted with conditioning ingredients to leave hair feeling soft, shiny, and healthy. Why Liquid? The BAK SHIELD Difference You might be wondering, what’s the big deal about liquid toner? Traditional purple shampoos and conditioners work, but they require a lot of product and often don’t deliver the same level of color correction. Powder toners can be messy and difficult to mix properly, leading to uneven results. BAK SHIELD’s liquid formula is designed for effortless application. Here’s why it’s a game-changer: Easy to Mix: Simply mix the toner with developer (sold separately - see instructions below for details!), apply, and watch the magic happen. No more clumping or uneven mixing! Precise Application: The liquid consistency allows for targeted application, meaning you can focus on the areas that need the most correction. This minimizes the risk of over-toning and ensures a natural-looking result. Even Distribution: The liquid formula spreads evenly through the hair, providing consistent color correction from root to tip. Gentle & Conditioning: Our formula is enriched with nourishing ingredients that help to hydrate and strengthen hair, preventing damage and breakage. Who is This Toner For? BAK SHIELD’s liquid hair toner is perfect for: Blondes: Whether you're platinum, golden, or somewhere in between, this toner will keep your blonde looking bright, fresh, and free of brassiness. Highlighted Hair: Revive your highlights and prevent them from looking dull or yellowed. Lightened Hair: Correct unwanted warm tones and achieve a cooler, more sophisticated look. Anyone Seeking Color Refresh: Give your hair a quick boost of color between salon visits. DIY Color Enthusiasts: Take control of your hair color and achieve salon-worthy results at home. How to Use BAK SHIELD Liquid Hair Toner (Step-by-Step): Important Note: Always perform a strand test before applying toner to your entire head. This will help you determine the processing time and ensure you achieve the desired result. We strongly recommend reading all instructions carefully before beginning. 1. Gather Your Supplies: You'll need BAK SHIELD Liquid Hair Toner, a 10 or 20 volume developer (depending on your hair and desired lift - consult a professional if unsure), a non-metallic mixing bowl, a tint brush, gloves, and an old towel to protect your clothing. 2. Mix the Toner: Combine the toner and developer in the mixing bowl according to the instructions on the packaging. Typically, this is a 1:1 or 1:2 ratio. Mix thoroughly until a smooth consistency is achieved. 3. Apply to Dry Hair: Apply the mixture to dry, unwashed hair, starting at the roots and working your way down to the ends. Focus on the areas that are most brassy or need the most correction. 4. Process: Process the toner for the recommended time (typically 10-20 minutes, but check the instructions on the packaging). Keep a close eye on your hair and check the color frequently. 5. Rinse & Condition: Once the toner has processed, rinse your hair thoroughly with cool water until all traces of the toner are removed. Follow with a deep conditioning treatment to help restore moisture and shine. BAK SHIELD LLC: Committed to Innovation and Quality BAK SHIELD LLC is dedicated to developing high-quality, innovative beauty products that deliver real results. We source the finest ingredients and utilize cutting-edge technology to create formulas that are both effective and gentle on hair. "We believe that beauty should be accessible to everyone," says the BAK SHIELD spokesperson. "Our liquid hair toner is just the first step in our mission to revolutionize the at-home hair color experience." Where to Buy: BAK SHIELD Liquid Hair Toner is available for purchase on our website at [insert website address here] and select online retailers. Contact: BAK SHIELD LLC 382 Chagall Ct El Dorado Hls, CA 95762-5257 UNITED STATES 413-471-3409 [insert email address here]